How the medical-spa market splits by category — what share of practices offer it, and what share of revenue it is. June 4, 2026. 5 families · 9 categories.
| Category | Industry % offer |
Moxie % offer |
Industry % of revenue |
Moxie % of revenue |
|---|---|---|---|---|
| Medical Aesthetics | ||||
| Neurotoxins | 91% | 96% | 28% | 47% |
| Fillers & Biostimulators | 90% | 82% | 18% | 18% |
| Energy-Based Devices | 61% | 29% | 17% | ~4% |
| Regenerative & Skin Remodeling | 79% | 71% | 6% | 4% |
| Medical Aesthetics subtotal | — | — | 69% | 73% |
| Wellness | ||||
| Weight Management (GLP-1) | 50% | 50% | 8% | 11% |
| Wellness & Longevity | 44% | 39% | 4% | 3% |
| Wellness subtotal | — | — | 12% | 14% |
| Esthetician / Skincare | ||||
| Esthetician Services | 79% | 53% | 10% | 1% |
| Esthetician / Skincare subtotal | — | — | 10% | 1% |
| Beauty | ||||
| Beauty Services | 10–20%* | 13% | 2%* | <1% |
| Beauty subtotal | — | — | 2% | <1% |
| Retail / Other | ||||
| Retail & Products | 86% | 77% | 7% | 4% |
| Other / mixed-service lines | — | — | — | 8% |
| Retail / Other subtotal | — | — | 7% | 12% |
| TOTAL | — | — | 100% | 100% |
Neurotoxins — Botox, Dysport, Xeomin, Jeuveau, Daxxify
Fillers & Biostimulators — HA fillers (Juvéderm, Restylane, RHA), Sculptra, Radiesse, Skinvive / HA-PDRN, Kybella, hyaluronidase
Energy-Based Devices — lasers / IPL / BBL, RF, Ultherapy / Sofwave, RF-microneedling (Morpheus8), laser hair removal, body contouring (CoolSculpting / Emsculpt), tattoo & vein laser
Regenerative & Skin Remodeling — microneedling (non-energy), PRP / PRF, PDO threads, exosomes / PDGF
Weight Management (GLP-1) — semaglutide, tirzepatide, weight-loss peptides
Wellness & Longevity — IV / IM therapy, HRT / pellets, hair restoration, peptides, O-shot / P-shot
Esthetician Services — chemical peels, HydraFacial / DiamondGlow / Glo2Facial, custom facials, dermaplane, microdermabrasion, microcurrent, massage
Beauty Services — lash, brows, waxing, tanning, microblading / PMU, red-light therapy
Retail & Products — professional-grade skincare, supplements, branded retail
Other / mixed-service lines — follow-up visits, numbing, generic service lines
Beauty figures are estimates — no industry source publishes lash / brow / wax / tan penetration.
Sources reviewed: AmSpa 2024 State of the Industry · Guidepoint QSight (FY2023) · Zenoti 2025 Benchmark Report · Solomon Partners MedSpa Market Overview 2024 · Meridian Capital MedSpa Market Overview 2024 · Orbital MedSpa TAM 2026 · BCG "Six Types of Medical Aesthetics Consumers" 2024 · McKinsey "GLP-1s Boosting Demand for Medical Aesthetics" 2025 · Hamilton Fraser Top 10 Aesthetic Trends 2025 · ASPS 2023 Procedural Statistics · Mindbody Beauty & Wellness Benchmarks · Moxie 2026 State of Aesthetic Business · Moxie Medspa Survey (n=150) · Moxie Omni transaction data (trailing 12 months).